Our Story

In the summer of 2013, Davyn went on a volunteer mission trip to a rural village in East Nusa Tenggara, where he witnessed villagers living in extreme poverty, with no electricity and running water. Despite their financial situation, the kids in the village had noble dreams – dreams that were mere fantasies if their farmer parents could not afford their education. It was then and there that the seed of Davyn’s passion to financially empower Indonesian farmers was sown.

Throughout mid 2016, Davyn went out to socialise with farmers in four provinces, and came up with a potential solution to their problem: bypassing the supply chain and all the middlemen in between, providing better prices for both farmers and consumers alike. In October 2016, eTani was born. Since then, eTani has expanded into a network of thousands of farmers, with their produce being sold at thousands of stores as well as to hundreds of individual customers.

Meet Our Team

A dedicated and passionate team that is committed to realise eTani’s long term vision.

Davyn Sudirdjo

Co-Founder, CEO

Davyn is an undergraduate student at Stanford University. He is the Co-Founder of Krowrier, a disruptive logistics startup, and an Ambassador of Badan Pembinaan Ideologi Pancasila.

Hening Sudirdjo

Co-Founder, CFO

Hening is the Founder of Principia Global Consulting, a financial advisory services firm. He has 25 years of experience at the finance, retail, media and telecommunication industries.

Dicky Widjaja


Dicky is a Director at Information Services International - Dentsu (ISID). He has over 20 years of experience at the information technology industry and brings his expertise to build eTani.